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customer segmentation

8/23/2018

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customer segmentation
  The practice of dividing a customer base into groups of individuals who are similar in specific ways relevant to marketing. Traditional segmentation focuses on identifying customer groups based on demographics and attributes such as attitude and psychological profiles.
Learn More About Customer Segmentation in Our Classes.
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APICS Anaheim
  • Home
  • Education
    • CPIM
    • CSCP
    • Lean Enterprise Workshop
  • About
    • ASCM Anaheim
  • Events
    • Upcoming Events
    • Past Events
  • Contact
  • ASCM Resources
    • ASCM Classifieds
    • APICS Reading Materials
    • APICS Dictionary Terms
    • ASCM Webinars
  • ASCM Anaheim Store